Document: Promotional Plan 


Resource Based Economy Foundation




The Promotional Team Plan

What Is The Promotional Team?



    The Promotional Team is a team of experts in the field of advertising, marketing, sales and SEO marketing. This group's sole responsibility is the promotion and advertising of the Resource Based Economy Foundation and later, it's sponsors.



What Will It Be Doing?



    The Promotional Team will be promoting and advertising the Resource Based Economy Foundation through the use of press releases, radio broadcasting, television, talk points and in the case of meeting with organizations, powerpoints. This group will also be in charge of creating powerpoint presentations and getting in contact with local, national and international media outlets. The Promotional Team will be doing the following primarily:



The Organizational Markup



1. Identify and populate known organizations that are in partnership with our mission statement and goals (ex. Zeitgeist Council).



2. Develop media tools for local and state coordinators use. As with all promotional materials listed in the resource section, will be approved by the Engine Unit and/or the Group Coordinators (of I & P and Global Cooperation Group ).

A. Broadcast media tools. (ex. press releases, talk points, photos, and lists of state, local contact persons)

B. Presentations: develop brochures, power points, media (in collaboration with the Media Team)

C. Internet Marketing: develop banners, and groups, and other marketing materials so lcoal, state, and national members can use to promote the RBEF site and Zeitgeist. These resources will be available in the Promotional Materials section, upon the collection of such resources.

D. Develop national speakers list who will be available for local chapters, state coordinators, to call upon for special events and seminars. These national speakers will also attend events and seminars held by other organizations affiliated and/or sponsored by RBEF.

E. Develop plans for regional and national media conferences for members to attend and gain up to date information, plans, goals, and directives. 

F. Finally, develop and plan for marketing initiatives that can be sold or utilized for promotional purposes for RBEF and The Zeitgeist Movement.

    

Note: In section 2D and 2E, Global Cooperation Group will be directly involved in this area as it requires the cooperation and resources from the affiliated and sponsored organizations, which such information will be channeled through GCG. Business Sector and its Financial System may eventually be needed to account for any money that would possibly be used during the advertisement, trips to seminars and the materials needed for advertisement and marketing.


Special Thanks To:

Mark Maxey- Promotional Team Manager

Author: JoshStrobl | Created on: 15 Feb 2010, 00:38 | Views: 439 | Downloads: 81
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